Promotion Vs Networking

"Opportunities are usually disguised as hard work, so most people don't recognize them"


I'd like people to know there is a huge difference in promotion vs networking. If i can say this best metaphorically i'd say promotion is the exterior of the car and your network is the essentials (engine, transmission, tires etc) It's good for entrepreneurs and small business owners to be balanced with doing both. Promo alone is great for the now, of course no one will know what your product, service or business if you don't boast but it is essential to build a valuable network before you even launch, genuinely supportive people can provide you with an umbrella of resources and motivation to launch grow and maintain a flourishing enterprise.
A lot of entrepreuers remain on life support simply because they do not have a network. Posting your links on twitter, facebook etc and passing that off as the grind does not cut it for you or anyone else, eventually you will burn yourself out glued to the web especially when sales volumes are low. Keep in mind most people are not buying your product, subconsciously they're buying the experience. What experience are you offering to your market? do you share useful tips, have you gained trust in your field? do you have testimonials? will your customer solve a problem with your product or service?

Networking takes time but in the long run it will take you and your enterprise to its highest potential. understand you are nothing without other people unless your business caters to martians. Each day exchange dialogue and resources with someone valuable (preferably someone you admire), take as much time to build upon your connections as you do to promote. Promoters come a dime a dozen, 99% of people are in the rat race. Having a valuable circle will set you apart from 99% of your competition. We've often heard people complain about others only calling them when they need them...Promotion can easily be the same thing. You will amass greater reward when people find you trustworthy and they find you valuable.Understand that money hasn't always been here and In the future it may serve no purpose, When you care about others and sustain relationships with great people you will always have wealth no matter the currency.



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